“Line of Credit” Airing Now
Orange, Calif. (October 1, 2015) – American Advisors Group (AAG), the leading reverse mortgage lender in the nation, today announced the launch of its new television commercial. The 120 second spot entitled “Line of Credit,” is airing now, as the first of three ads scheduled to run over the next quarter depicting reverse mortgages as a retirement planning tool.
In “Line of Credit,” it highlights the reverse mortgage line of credit for senior homeowners who are looking for added financial security. Considered a safety net, borrowers often obtain a reverse mortgage line of credit in advance to ensure they have sufficient “standby” funds to pay for unexpected expenses like house repairs, medical treatment or in-home care.
For retirees living off of their investment portfolios, the use of a “standby” reverse mortgage line of credit to pull from during market downturns is also especially relevant in light of market changes. This strategy allows for portfolios to rebound over time by providing an alternate source of cash flow without tapping into investment funds. As always, borrowers are encouraged to review this and other financial strategies with their advisors.
The line of credit strategy has received acceptance by financial experts like Professor Wade Pfau of the American College of Financial Services. In a recent Wall Street Journal article, Pfau indicated that a sound investment strategy includes taking out a reverse mortgage line of credit and relying on it only during periods when the value of the borrower’s stock portfolio is declining. “This way,” he says, “you reserve the right to borrow against your home at reasonably competitive rates. But you would draw on the money only at times when you would otherwise have to lock in losses on your stock portfolio.”
“The new commercial helps build awareness about the reverse mortgage line of credit option as part of a smart retirement planning strategy for seniors,” shared Teague McGrath, Chief Creative Officer for AAG. “While many homeowners may not know about the flexible financial options reverse mortgages provide, AAG is working to educate older Americans about this popular loan for those age 62 and over.”
“Line of Credit” will run across cable and national networks including ABC, NBC and CBS. It can also be viewed at https://youtu.be/XEPLS6geIDE.
About American Advisors Group
American Advisors Group (AAG) is the nation’s leader in reverse mortgage lending. We are dedicated to helping American seniors convert a portion of their home equity, a largely untapped asset, to help fund their retirement needs.
AAG is fully accredited by the Better Business Bureau, has a 98% customer satisfaction rating and is a proud member of the National Reverse Mortgage Lenders Association (NRMLA). To learn more about American Advisors Group and reverse mortgages, please visit the company’s website at test.americanadvisorsgroup.com, on Facebook at https://facebook.com/AAGreverse/ and on Twitter at https://twitter.com/AAGreverse/.
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